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Cal Hep B Free PSA (2008)


Posted on December 13, 2008 by Denis

B SMART, B TESTED, B FREE!

Cal Hep B Free is a student-initiated, grassroots campaign at University of California Berkeley to address the high-incidence of hepatitis B among ethnic minorities. Its slogan is "B SMART, B TESTED, B FREE!" and its specific objective is to create a scalable and sustainable model to dispel misconceptions, create campus awareness, and promote routine hepatitis B screenings at a college campus community. Supported by a coalition of over fifty Community Partners including Vice Chancellor Harry Le Grande, City of Berkeley Publich Health Division, and Assemblywoman Fiona Ma, Cal Hep B Free allows UC Berkeley to join San Francisco in eradicating hepatitis B worldwide. The Cal Hep B Free Steering Group is made up of the ASUC, the ASUC Auxiliary, and Team HBV.

Genre(s): 
PSA
Video Director: 
Video Writer(s): 
Video Cast: 

Sheila Chen, ASUC; Eddie Nahabet, ASUC; Cheng Chen; Stephanie Yang, ASUC; Julie Tam; Professor Richard Muller, UCB Dept. of Physics; Elaine Dang, Berkeley Innovation; Denis Lam, Team HBV; Randy Sweringen, UCB College of Engineering; Bill Oman, UCB College of Engineering

Release Date (USA): 
September 15, 2008

Cameraman/Video Producer: Michael Johnstone, Box Factory Productions, LLC

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