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(S01.E04) BMW Films- The Hire- Star
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The Driver now carries an arrogant rock star who is visiting a major city.
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Genre(s):
Video Director:
Video Writer(s):
Joe Sweet (screenplay) and Guy Ritchie (writer)
Video Cast:
Release Date (USA):
June 1, 2001 Car Featured: BMW M5
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